ABOUT ME
Professionally
My creative brain was wired early—playing with Legos in my living room, building colorful towers that had no blueprint but always a purpose. That’s where I learned some of my most important lessons (sorry, art school):
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R.T.F.B. — Read the Fricken Manual. Know what you’re building—and why.
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Innovate anyway. Just because the manual says it one way doesn’t mean it’s the only way.
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Simplify. Good design works. Over-design distracts.
Fast forward to today: I lead multichannel marketing strategies, shape brand narratives, and help teams turn vision into revenue. I’ve spent nearly two decades building creative solutions to complex business problems—from financial services to community events. I believe in smart strategy, empathetic leadership, and work that actually works.
I’ve worn more hats than I’ve heard mispronunciations of my last name. Those who know me best call me Fink—and if you’ve made it this far, you’re welcome to do the same.
Let’s build something great together.
I uncover the “why” behind the “what.” Whether it’s data, behavior, or gut instinct — I connect dots others don’t see and turn complexity into clarity, making strategies smarter and more human.
INSIGHT
Great brands don’t just speak, they connect. I craft narratives that feel real, move people, and build loyalty — from campaign concepts to everyday touchpoints that stick with your audience.
STORY
SCALE
Ideas are only as good as their execution. I build and lead the systems, teams, and processes that take creativity from spark to wildfire — delivering big results without losing the magic.
Personally
I’m a firm believer that life (and work) are better with a little adventure, a strong community, and a great dog by your side. Outside of the office, I’m an avid explorer—of places, ideas, and opportunities to do good. Whether it’s chasing new experiences or volunteering my time, I’m always looking for ways to make meaningful connections and create lasting impact.
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I proudly serve on the executive boards of Unify Northern Colorado and Partners Mentor Youth, where I support causes that focus on mentorship, inclusion, and lifting up future leaders. These roles feed the same part of me that loves marketing—building something with heart, intention, and lasting value.
I’m also an unapologetic dog dad, a people-first leader, and someone who genuinely loves rolling up my sleeves to help where I can (especially if snacks are involved)
My Community
NOCO UNIFY brings together young leaders to grow, give back, and make an impact—supporting youth through fundraising while developing the next generation of community changemakers.
PARTNERS
Partners empowers local youth through mentoring, education, and prevention programs—creating strong, positive connections that help young people build resilience, achieve goals, and thrive in their communities.
Work Experience
2016 - PRESENT
VICE PRESIDENT OF MARKETING
BANK OF COLORADO - FORT COLLINS, CO
Executive marketing leader for a regional bank spanning three states and 50+ locations, driving brand, advertising, PR, and marketing strategy through a period of significant growth. From 2016 to 2024, helped grow core deposits from $2.16B to $5.47B and boosted market share from 1.86% to nearly 3%, making Bank of Colorado the 6th largest by share. Led high-performing teams across multiple locations, launched campaigns that resonated across diverse markets, and championed a measurement-first approach to optimize ROI and align cross-functional strategy as the bank scaled.
2013 - 2016
ACCOUNT MANAGER
KARSH HAGAN - DENVER, CO
Led comprehensive marketing strategy for major financial clients, including Bank of Colorado. Developed SEO and social strategies that boosted visibility and conversions, while collaborating cross-functionally with creative, media, and UX teams to maximize campaign impact and client success.
2010 - 2013
SPECIALIST & TRAINER
APPLE, INC.- DENVER, CO
Led retail sales efforts, met and exceeded store goals, and launched training initiatives to support team development. Delivered product education and personalized setup experiences that built brand loyalty, consistently ranking among top performers in sales and customer satisfaction. Trained new employees and led customer workshops to enhance the in-store experience.